In many cases, the argument comes down to what the author believes. Did the author think their writing was ethical? Or did they knowingly hide the truth? As writers, we can actively combat against unethical writing that we are aware of but if we don't believe it is unethical, how can we stop ourselves?
This comes down to the age old questions of ethics. Philosophers have been discussing this topic for thousands of years, and we have yet to reach a comprehensive answer. To each person, the sense of what is right and what is wrong may be different. All we can work off of is our social norms, our country's laws, and our personal feelings on a subject.
In the end, this is still an issue today (get it, issue? haha).


As you can most likely see, both of these magazine covers demonstrate different cultural standards in ethics.
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